By Jules 
The social media app TikTok has been growing in popularity for the last two years. But since the start of the pandemic, it’s been on fire. People are using TikTok to pass the time while in quarantine, and they’re using it to keep up with the latest challenges and trends.
But TikTok isn’t just for Gen Z. Over the last year, the app has been downloaded over 2 billion times worldwide, and it’s been reported that over 60% of TikTok’s 100 million monthly active users in the US are between the ages of 16 and 24. This means that almost 40% of TikTok’s users in the US are over the age of 24, which is great news for marketers.
If you’re looking to reach a younger audience, TikTok is a great platform to add to your social media marketing mix. And, the good news is that it’s still relatively new, meaning there’s less content on the platform and it’s easier to get noticed.
To help you get started, we’ve put together a list of 15 easy ways to get more followers on TikTok.
1. Shorten your videos
TikTok is all about short, snappy video content. The platform was designed for mobile users who want to scroll through content quickly.
The ideal length for a TikTok video is between 15 and 60 seconds. Anything longer than a minute is likely to get skipped over by users who are in a hurry to find new content.
If you have a longer video you want to share, consider breaking it up into shorter clips and posting them as a series. This will help you get more views and engagement on your content.
2. Have a clear profile picture
Your TikTok profile picture is the face of your brand. It’s the first thing users see when they come across your account in their For You feed.
If you’re just starting out on TikTok, use your logo as your profile picture. If you’re a personal brand, use a headshot of yourself.
If you’re using your TikTok account to promote your business, it’s a good idea to use the same profile picture you use on other social media platforms. This will help users recognize your brand and find you on TikTok.
Whatever you choose, make sure your profile picture is clear and high-quality. It should be easy to see, even when it’s small.
3. Post content that is relevant to your target audience
With so many different types of content on TikTok, it can be easy to get distracted and start posting content that doesn’t align with your brand.
However, if you want to grow your following on TikTok, it’s important to post content that is relevant to your target audience.
This means that you need to know who your target audience is and what they are interested in.
For example, if you are a fitness brand, you might want to post content that is related to health and wellness. If you are a food brand, you might want to post content that is related to cooking and recipes.
By posting content that is relevant to your target audience, you can increase the chances that they will follow you and engage with your content.
4. Use the right hashtags
Hashtags are incredibly important on TikTok. They help categorize your content, making it easier for users to find. They also give you the opportunity to get your content in front of people who may not be following you yet.
Just like on Instagram, you can use hashtags to increase your reach on TikTok. By using the right hashtags, you can get your content in front of people who are interested in your niche.
When choosing hashtags, it’s important to use a mix of popular and less popular hashtags. This will help you get your content in front of a larger audience, while also giving you the opportunity to rank for less competitive hashtags.
You can also use hashtags to get your content in front of people who are interested in your niche. If you’re a food blogger, for example, you could use hashtags like #foodie, #cooking and #recipes to get your content in front of people who are interested in food.
You can also use hashtags to get your content in front of people who are interested in your niche. If you’re a food blogger, for example, you could use hashtags like #foodie, #cooking and #recipes to get your content in front of people who are interested in food.
5. Create a call to action
If you want to grow your TikTok following, it’s important to create a call to action (CTA) in your videos. A CTA is a prompt that encourages viewers to take a specific action, such as liking your video, following your account, or visiting your website.
Adding a CTA to your TikTok videos is a great way to increase engagement and get more followers. Just be sure to keep your CTA simple and easy to understand.
You can add a CTA to your video using the text overlay feature. Just type out your CTA, and then choose a font and color palette that matches your video. You can also add a voiceover to your video to tell viewers what you want them to do.
6. Share your content on other platforms
Cross-promotion is a great way to grow your TikTok following. You can share your TikTok videos on other social media platforms like Instagram, Facebook and Twitter.
Make sure to include a link to your TikTok profile in your bio. You can also embed your TikTok videos on your website or blog.
This will help you reach a wider audience and get more followers on TikTok. Plus, it will help you grow your following on other platforms, too.
7. Collaborate with other TikTok users
Collaborating with other users is a great way to introduce your account to a new audience and gain more followers.
When you collaborate with another user, your video will be shared on their profile, and their followers will be able to see it. If they like what they see, they might decide to follow you, too.
There are a few different ways you can collaborate with other TikTok users. You can create a duet, participate in a challenge or even create a video together.
8. Create a challenge
Challenges are a big part of the TikTok experience.
They’re often used by brands and influencers to create user-generated content. And they can be a fun way to increase engagement and grow your TikTok following.
To create a challenge, think of a specific theme or prompt and then create a video around it. Then, ask your followers to do the same and tag you in their video.
You can also add a challenge hashtag to your video caption to help it get discovered by new people.
For example, if you’re a fitness influencer, you could create a 30-day fitness challenge and ask your followers to post a video of themselves doing a workout every day.
Just make sure your challenge is fun and easy to participate in, and that you’re actively engaging with the content your followers create.
9. Use trending music
Music is a huge part of TikTok. Many of the top TikTok creators post videos that are choreographed to music. And you can bet that when a new song comes out, there’s a dance challenge to go along with it.
To add a song to your video, tap the “sounds” icon at the top of the recording screen. From there, you can search for a specific song or browse the music categories.
You can also see which songs are trending on TikTok by looking at the “discover” tab. If you want to use a trending song, tap the song and then tap the record icon to start recording a video using that song.
Using trending music is a great way to get your video in front of new audiences. When you use a trending song, your video will be added to the song’s page, making it easier for new people to find your video and your profile.
10. Post at the right time
It’s important to post your videos at the right time to get them in front of as many people as possible.
This means posting when your target audience is most likely to be on the platform. If you’re not sure when that is, you can experiment with different posting times and use your TikTok analytics to see when your videos get the most views.
You can also use TikTok’s built-in scheduling tool to schedule your posts in advance. This is a great way to ensure that your videos go live at the best possible time without having to be on the app 24/7.
11. Use the right lighting
Good lighting is key for any video, and TikTok is no exception. If you’re filming in a dark room, your video will look grainy and low-quality.
Natural light is always best, but you can also use a ring light or other artificial lighting to make sure your videos are well-lit.
You can have the best content in the world, but if your video quality is bad, people won’t want to watch it.
12. Post consistently
One of the best ways to grow your TikTok following is to post consistently. But, how often should you post on TikTok?
The short answer is: as often as you can while still maintaining quality.
TikTok’s algorithm is designed to favor accounts that post frequently and consistently. So, by posting regularly, you can increase your chances of getting more views and followers.
However, that doesn’t mean you should sacrifice quality for quantity. If you can only post one high-quality video per week, that’s better than posting five low-quality videos.
13. Engage with your followers
As on any social media platform, engagement is key to growing your following.
Responding to comments and engaging with your followers on TikTok will help you build relationships and show potential followers that you’re active and engaged on the platform.
In addition to responding to comments, you can also engage with your followers by following them, liking their videos, and duetting or stitching their content.
14. Buy TikTok followers
Hey, if all else fails, there’s always the option to buy TikTok followers. This is a quick and easy way to build your following and get more eyes on your content.
Just remember that not all followers are created equal. If you’re going to buy followers, make sure to buy real TikTok followers from a reputable source.
Fake followers can hurt your engagement rate and make it harder to reach your target audience. But real followers can help you grow your account and get more organic followers in the long run.
15. Use a TikTok followers app
If you’re looking for a quick and easy way to get more followers on TikTok, you might want to consider using a TikTok followers app.
These apps are designed to help you get more followers on TikTok by connecting you with other users who are interested in following you.
Some of the most popular TikTok followers apps include:
• TikGrow
• TokUpgrade
• TokCaptain
• TokSocial
• TokFame
• TokGrowth
With a TikTok followers app, you can quickly and easily grow your following on the platform and reach a wider audience with your content.
Conclusion
So there you have it – 15 ways to get more followers on TikTok. The app has quickly become a force to be reckoned with, and it’s no wonder why. It’s a great platform for brands and creators who want to engage with their audience in a fun, authentic way.
As with any channel, the key to growing your following on TikTok is to provide value and engage with your fans. If you follow the tips and best practices we’ve outlined in this post, you’ll be well on your way to creating a successful TikTok strategy.