By Marcelyn 
Pinterest is a powerful platform with 459 million monthly active users. What started as a platform for sharing DIY and recipe ideas is now one of the top social media platforms for shopping.
In fact, 89% of people on Pinterest use the platform for purchase inspiration. Additionally, 97% of searches on Pinterest aren’t branded, which means people are using the platform to find new products and brands. This can be a huge opportunity for your business to get in front of new audiences.
But, how do you use Pinterest for business? We’ve outlined the top marketing use cases for Pinterest to help you get started.
Use the links below to jump to the use case you’re interested in or continue scrolling to read the full list.
1. Showcasing and selling products
Pinterest is a fantastic platform for ecommerce businesses. With Pinterest, you can create a virtual storefront for your products.
You can also use Pinterest to create product pins and tag your products in your pins. This makes it easy for users to find and purchase your products.
If you’re an ecommerce business, you should definitely be using Pinterest to showcase and sell your products.
2. Sharing blog posts and other content
Pinterest is a great place to share your blog content and other resources in a visually appealing way.
The platform’s design makes it easy to create beautiful pins that link back to your website. You can also add pins to your boards, which is a great way to organize your content by topic.
In addition to sharing your own content, you can also use Pinterest to curate content from other sources. Incorporating Pinterest automation can significantly streamline this process, allowing you to focus more on content quality and less on time-consuming tasks. This can help you establish your brand as an authority in your industry.
3. Promoting infographics
Pinterest is a great platform for promoting infographics. You can create a pin with the infographic and link it to your website. This is a great way to drive traffic to your website and get more eyes on your infographic.
You can also use infographics to create a board on Pinterest. This is a great way to organize your content and make it easy for people to find what they’re looking for.
If you create a lot of infographics, you can create a board for each topic and then add your infographics to those boards. This is a great way to get more eyes on your content and drive traffic to your website.
4. Demonstrating products and services
If you’re in the business of selling products, you’ll want to use your Pinterest profile to demonstrate your products.
You can do this by creating boards for different product categories and then adding Pins of your products to those boards.
You can also create Pins that show your products in use or that demonstrate the benefits of your products. This can help you attract new customers and increase sales.
Even if you’re not selling products, you can still use your Pinterest profile to demonstrate your services. For example, if you’re a photographer, you can create boards that showcase your work.
5. Sharing customer testimonials
When you think of customer testimonials, you might think of a quote or a short video to share on your website or social media. However, you can also share customer testimonials in the form of a Pinterest testimonial pin.
This type of pin not only promotes your products and services but also ties into effective online customer retention strategies by showcasing positive experiences.. Plus, you can include a link to your website or product page so that potential customers can learn more.
6. Promoting events
Pinterest can help you promote events, whether in-person or virtual.
Create a board dedicated to the event, and then pin about the event from your website and other sources.
You can also create pins that provide more information about the event, like the date, time, location, and other important details.
Promoting events on Pinterest can help you reach a new audience and get more people to attend.
7. Sharing news and updates
Pinterest isn’t just for saving ideas and inspiration. It’s also a great place to share news and product updates with your audience.
Create a dedicated board for your latest announcements and updates, and pin new content to that board regularly. Sharing insights into online marketplace metrics as part of your updates can provide valuable information to your audience and showcase your expertise in the industry. You can also add a cover image to the board that includes a headline and subheadline to let your audience know what type of content they can expect to find there.
This is a great way to keep your Pinterest profile fresh and up to date, and it can also help you drive traffic to your website when you share links to your latest content.
8. Showcasing your brand’s personality
Pinterest is a great platform for showcasing your brand’s personality and creating a connection with your audience. You can use your Pinterest profile to share behind-the-scenes content, employee spotlights, and more.
For example, if you run a fashion brand, you could create a board that showcases your team’s favorite outfits. If you run a food blog, you could create a board that showcases the different personalities of your team members.
Whatever you choose to do, make sure that your content is authentic and true to your brand. People are more likely to follow and engage with your profile if they feel like they know and trust your brand.
9. Sharing behind-the-scenes content
If you have a business account on Pinterest, you can also use Pinterest to share behind-the-scenes content with your followers.
This is a great way to give your followers a glimpse into your business and show them what goes on behind the scenes.
You can share photos of your office, your employees, your products, your kid’s DIY lemonade stand and more. This is a great way to humanize your brand and connect with your followers on a more personal level.
You can also use behind-the-scenes content to show off your products and give your followers ideas on how to use them.
10. Telling a story
As with all social media platforms, the most successful Pinterest marketing strategies are those that tell a story.
By creating a beautiful and cohesive profile, you can tell your brand’s story and help potential customers to connect with your brand on a deeper level.
You should also make sure that you’re using your pins to tell a story.
For example, if you have a blog and you’re creating a pin for one of your blog posts, you can use the pin to tell part of the story and encourage people to click through to your website to read the rest.
Similarly, if you’re creating a pin for a product, you can use the pin to give people a taste of the product and encourage them to click through to your website to learn more.
11. Providing helpful tips and advice
Pinterest is a fantastic platform for positioning your brand as an expert in your industry. One way to do this is by creating and sharing content that provides helpful tips and advice to your target audience.
For example, if you’re a fitness coach, you could create a series of pins with healthy recipes, workout plans, and tips for staying motivated. If you’re a real estate agent, you could create a series of pins with tips for first-time homebuyers, advice for staging a home, and more.
The possibilities are endless, and this is a great way to build trust and credibility with your audience.
12. Showcasing your team
Your team is one of the most valuable assets to your business. Not only do they help you get the job done, but they also help to define your company culture and values.
Pinterest is a great place to showcase your team members, whether it’s through a dedicated board or a series of pins.
This can help to build trust and credibility with your audience, as well as giving them a behind-the-scenes look at your business.
13. Sharing user-generated content
User-generated content (UGC) is a great way to build trust with potential customers and show off your products in a real-world setting.
You can create a board on your Pinterest profile and fill it with UGC from your customers. Be sure to ask for permission before you pin any photos to your board.
You can also run a UGC contest on Pinterest to help drive engagement and get more content to share on your profile.
Conclusion
Pinterest is a great way to market your business, and there are so many ways to use it. Whether you want to grow your email list, increase your website traffic, or even start a podcast, there’s a marketing use case for you.