By Jules 
Looking for ideas for winter social media posts?
The holidays are the perfect time to connect with your customers online. It’s the time of year when people are spending more and, as a result, social media engagement is higher.
The holiday season is also the perfect time to use social media to thank your loyal customers and celebrate the season with your followers!
But, coming up with fresh ideas for your winter social media posts can be tough, especially if you’ve been marketing your business on social media for a while.
To help you, we’ve put together this list of social media post ideas for the winter, along with some tips to help you get the most out of your winter social media marketing.
1. Share a photo of your team enjoying the snow
Even if your business is closed, you can still post a photo of your team enjoying the snow.
This is a great way to show off your company culture and let your followers get to know your team. You can also use this as an opportunity to showcase your products or services in a fun, lighthearted way.
2. Post a winter-themed video
Videos are a great way to engage your audience and get more reach on social media. You can post a video of anything, but in the winter, you might want to consider creating a video that’s themed for the season.
For example, you could shoot a video of your team building a snowman or having a snowball fight. You could also create a video showing off your favorite winter products or showcasing a winter sale.
If you’re not able to shoot your own video, you can always share a winter-themed video from another source. Just make sure to give credit where credit is due!
3. Share a wintery quote
If you’re feeling a little stuck on what to post, a quote can be a great way to get your creative juices flowing. Try to think of a quote that encapsulates your business or your brand’s personality, and then add a wintery background to it.
You can use a free design tool like Canva to create a quote graphic, or you can find a pre-made one to share. You can also use a quote to kick off a longer caption or to inspire a blog post. If you’re stuck on what to write for your caption, use an Instagram caption generator to help you get started.
4. Write a blog post and share it on social media
Blogging is a great way to drive traffic to your website and showcase your expertise. Plus, it gives you something to share on social media.
Write a blog post about a topic that your audience is interested in and share it on social media. You can also use tools to schedule social media posts that plan and automate your content distribution, ensuring consistent engagement throughout the winter season. You can even create a series of blog posts on a specific topic and share them one at a time on social media. If you’re looking to monetize your blog, consider using a Wix affiliate plugin to earn commissions while sharing your content with your audience.
5. Share a photo of a winter scene at your business
Is your business covered in a blanket of snow? Does your parking lot have a fresh layer of ice? Share a photo of a winter scene at your business to show customers what the weather is like where you are.
This is a great way to show off your business and give people a behind-the-scenes look at what’s going on.
6. Share customer photos
User-generated content is a gold mine for businesses on social media. It’s authentic, engaging and shows potential customers that your current customers love your products.
For a winter-themed social media post, consider sharing customer photos that show how they use your products during the winter. This can be a fun way to show off your products and give your customers a little shout-out at the same time.
7. Share a holiday photo
The holiday season is the perfect time to show off your festive side on social media. Share a holiday-themed photo of yourself, your team, your office, or your products to show your followers that you’re in the holiday spirit.
You can also use this as an opportunity to introduce a holiday-themed promotion or sale. For example, you could share a photo of a festive product with a caption that says, “Get into the holiday spirit with 25% off this product for a limited time!”
8. Share a photo of a winter product
Whether you sell products online or in a physical store, be sure to take advantage of the winter season to showcase your products in a new and interesting way.
For example, you could take a photo of one of your products in a winter setting, or you could take a photo of one of your products with a winter-themed backdrop.
If you sell food products, you could take a photo of a winter recipe made with your product. If you sell clothing, you could take a photo of someone wearing your product in a winter outfit.
9. Share a winter tip
Show off your expertise by sharing a helpful winter tip. This is a great way to provide value to your audience and build trust with potential customers.
Your tip can be related to your products or services, or it can be something completely unrelated to your business. For example, if you’re a real estate agent, you could share a tip for keeping your home warm in the winter. If you own a bakery, you could share a tip for baking the perfect pie crust.
10. Share a winter recipe
If your business has anything to do with food (or even if it doesn’t), sharing winter recipes on social media is a great way to connect with your audience.
You can even put a spin on it by sharing a recipe that includes one of your products. Or, if you’re a restaurant, you could share a recipe for one of your most popular dishes that people can make at home. You could also share a recipe for a winter cocktail or hot beverage. This is a great way to engage your audience and get them excited about the season.
11. Share a photo of your pet
There’s nothing more adorable than a pet in the snow! If you have a pet, share a photo of them enjoying the winter weather.
It’s a great way to show off your pet and add a personal touch to your social media profiles. Plus, it’s a fun way to connect with your audience, especially if they’re animal lovers.
12. Share a photo of a winter landscape
If you’re not sure what to post on social media this winter, you can’t go wrong with a photo of a beautiful winter landscape. This is a great way to connect with your followers and show that you’re a real person who appreciates the beauty of the season.
You can take your own photos or find some beautiful winter landscape photos to share online. Just make sure you have the right to use the photo and give credit to the photographer if required.
Conclusion
Winter is a season that can be tough for many people, so try to keep your content light, fun, and heartwarming. Your audience will appreciate it.