By Jules 
Coming up with social media post ideas can be a challenge, especially when it’s time to post quality content at a high volume. While sharing third-party content is essential to succeeding on social media, the best social media strategies include a mix of sharing other people’s content and your own.
To save time and still post consistently on social media, you can use these 12 social media post ideas for startups. These ideas will help you fill your social media calendar with interesting content to engage your followers and promote your brand.
1. Share user-generated content
User-generated content (UGC) is a great way to show off your startup’s products and services in a more authentic light. If your startup runs a referral program, you can amplify UGC even further by featuring happy customers who share referral links or rewards. Platforms like ReferralCandy make it easy to automate this process, turning authentic user posts into powerful brand advocacy.
When your followers see that other people are using and enjoying your products, it can make them more likely to want to try them out for themselves.
Plus, sharing UGC is a great way to show your customers that you appreciate them and that you’re paying attention to what they have to say.
You can share UGC in a variety of ways, including reposting customer photos and videos, sharing customer testimonials and reviews, and even creating entire posts that are dedicated to your customers.
2. Post about your product
You can (and should) talk about your product or service on social media, but you should do so in a way that’s engaging and not overly promotional.
One of the best ways to do this is by creating content that highlights the benefits of your product or service. For example, you could create a video that shows how your product works, or you could create an infographic using AI image prompts that highlights the key features of your product. Similarly, AI recruiting tools use AI-driven visuals and analytics to better engage candidates—showing how automation can enhance any type of content strategy (see also AI cold email, for example).
You can also create posts that showcase your product in action. For example, if you sell clothing, you could create a post that features a customer wearing one of your products. If you sell food, you could create a post that shows one of your dishes being prepared.
3. Share behind-the-scenes content
People love to see the faces behind the brands they love. Sharing behind-the-scenes content is a great way to humanize your brand and connect with your audience on a more personal level.
You can share behind-the-scenes photos and videos of your team, your office or workspace, your products, and more. You can even take your followers on a virtual tour of your business.
Sharing behind-the-scenes content is a great way to make your audience feel like they’re part of your brand’s story.
4. Post about your company culture
Your company culture is a big part of what makes your startup unique. After all, your products and services aren’t the only things that set you apart from the competition.
Sharing behind-the-scenes content that highlights your company culture is a great way to create an emotional connection with your audience. It shows that you’re more than just a business—you’re a group of real people working together to achieve a common goal.
There are lots of ways you can create posts that highlight your company culture. You could take a photo of your team working together, share a video of your office space, or even post about one of your team members’ hobbies or interests.
Pro tip: Use this type of content to showcase your startup’s values. For example, if you value diversity and inclusion, you could share a post that highlights the different backgrounds and experiences of your team members.
You can also draw inspiration from initiatives like Diversity in Tech, which spotlight inclusion efforts and underrepresented voices in the tech community.
5. Share relevant news
Your followers are likely interested in what’s happening in your industry. Sharing industry news is a great way to provide value to your audience.
In addition to external news, you can share internal achievements identified via employee engagement survey vendors, such as awards for employee engagement or recognition for innovation, showing that your startup values its workforce.
You can also share news about your startup. For example, if you’ve recently launched a new product, you can share a post about it.
6. Post about an upcoming event
If your startup is planning on attending or hosting an event, it’s a great idea to let your followers know.
Events can be a great way to network, build brand awareness and even bring in new leads. And the more people who know about your event, the better.
Create a post that shares all of the important details about the event, and make sure to include a link to where people can find more information or register.
7. Share a blog post
One of the best ways to drive traffic to your website is to create content and share on social media. This is a great way to connect with your audience and provide them with valuable information.
When you share a blog post on social media, make sure to include a brief summary of the post and a link to the full article. You can also include a call-to-action to encourage your followers to click through to your website.
8. Post about a promotion
Who doesn’t love a good deal? Posting about promotions and sales is a great way to get your followers excited about your business and products.
You can post about promotions on their own, or you can incorporate them into other types of posts, like product features or customer testimonials.
Just be sure to include all of the important details in your post, like the discount amount, the date of the sale, and any promo codes that customers need to use.
9. Share an inspirational quote
Another easy way to create a social media post is to share an inspirational quote.
Quotes are a great way to connect with your audience on an emotional level and show them that you understand what they’re going through.
10. Post about a holiday
You can also post about a holiday that’s relevant to your business. For example, if you have a food-related business, you could post a recipe for a healthy dish on National Nutrition Day.
Or, if you have a fitness-related business, you could post a workout video on National Fitness Day. Whatever holiday you choose, make sure your post is relevant to your brand and your audience.
11. Share a tip or trick
Your followers don’t just want to hear about your business. They also want to learn from you.
Share a tip or trick on your social media profiles. This is a great way to provide value to your followers and position your business as an expert in your industry.
The tip or trick you share doesn’t have to be complicated. It can be something as simple as a productivity hack or a quick how-to.
Just make sure it’s something your target audience will find valuable.
12. Post about a trending topic
Trending topics are a great way to get your startup in front of a larger audience. If you see a topic trending on Twitter or a hashtag trending on Instagram that’s relevant to your business, don’t be afraid to use it in your social media posts. Just make sure it’s something you genuinely care about and can add value to, and don’t use trending topics that are controversial or could be seen as offensive.
Conclusion
We hope this article has given you some ideas for your social media strategy. From posting about your products or services to sharing industry insights, there are many ways to engage your audience and grow your business online.