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Marcelyn Kennedy

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Recent posts

11 social calendar planning steps for SaaS teams
9 social media mistakes entrepreneurs keep making
How to get brand collaboration opportunities on Instagram
Facebook, Instagram, LinkedIn, X or TikTok — what to choose for your brand?
12 ideas for social media posts for startups
Social Media Tools Every Marketer Should Know in 2025
11 influencer marketing tactics with measurable ROI
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Valentine's Day Quotes?

Many creators believe brand collaborations only start once they grow a huge following, hit a milestone, or look like a polished influencer. But collaborations don’t begin with size — they begin with clarity. Brands partner with creators who influence a specific type of person, create content that aligns with their values, and communicate identity consistently. […]

Social Media

Facebook, Instagram, LinkedIn, X or TikTok — what to choose for your brand?

Choosing a social platform in 2026 isn’t about chasing the loudest trend or copying what competitors do. Every platform has become its own ecosystem with distinct cultures, expectations and “unwritten rules.” What works brilliantly on TikTok often feels awkward on LinkedIn. What performs on Instagram can die instantly on X. And what builds community on […]

Social Media

12 ideas for social media posts for startups

Coming up with social media post ideas can be a challenge, especially when it’s time to post quality content at a high volume. While sharing third-party content is essential to succeeding on social media, the best social media strategies include a mix of sharing other people’s content and your own. To save time and still […]

Social Media

Social Media Tools Every Marketer Should Know in 2025

In 2025, social media is no longer just “posting”—it’s a central battlefield for brand identity, community engagement, and growth. Audiences expect authenticity, speed, and coherence across every touchpoint. The difference between simply being present and being strategic will increasingly come down to how well your tool stack works — not just in isolation, but together. […]

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